The web portal you have created is supposed to be a source of information for the users. However, you must remember that for you, it will also generate certain costs. It would be nice for your portal to earn for itself, and, in addition, become a source of income to you. There are several ways to monetize your internet portal. We have already discussed one of those ways at length – the use and placement of advertisement within the Google AdSense network. It’s not the only way, though; you may also offer your advertisers a direct form of advertising, such as sponsored articles, adverts that are supported by you, not the advertising network, and also the use of affiliate networks and partnerships.Continue reading “A Guide to Building a Website: Ways to Monetize your Web Portal”
A Guide to Building a Website: Content Optimization for Search Engines
Your website now exists as a publicly accessible portal. You chose a platform from which it’s based. You decided what it should look like and what plugins to install. You created your Google AdSense account and inserted an advertisement on your website to monetize it. You should also take care of the position your website is going to have within search engine results. It is a complex process that involves a multitude of problems and right now we’ll tackle one of them which is Search Engine Optimization (SEO). The goal is to put the content of your internet portal on one of the highest positions within search results.Continue reading “A Guide to Building a Website: Content Optimization for Search Engines”
A Guide to Building a Website: Use Royalty-Free Stock Photos
As you publish content on the website you have created, you should also pay attention to its aesthetics. It’s not just about the appearance of the text, that is generated as a part of the theme you have chosen. It is also worth to enhance your article with adequate photographs. Depending on the main subject of your portal, you may use your own pictures (for example if it is a local news portal). However, if you do not have access to any dedicated photos, you may benefit from stock images. You may find many good quality pictures that suit the theme of the article you want to publish. However, you must remember about the legal issues and only use the downloaded photographs in accordance with published licenses. In this article, we will present sites that allow users to download royalty-free stock photos.Continue reading “A Guide to Building a Website: Use Royalty-Free Stock Photos”
A Guide to Building a Website: Create Google AdSense Account and Use Advertisement
Our guide to creating a web portal is coming to an end. We raised several issues. The first one was a discussion on content management systems used to build web portals and what you should pay attention to when choosing one that would serve your purposes the best. Then we proposed some themes that might fit your type of online activity. The third part of our guide focused on plugins that might expand the content management system you’re using and be very useful while creating and to the functioning of your website. All those stages were aimed at creating a fully functional website. Now it’s time to think about the monetization of said website. The easiest way is by using an ad network. Let’s focus on the most popular ad network – Google AdSense.Continue reading “A Guide to Building a Website: Create Google AdSense Account and Use Advertisement”
A Guide to Building a Website: Choose Plugins for WordPress
The third step in our guide to building a website is the selection of plugins that will support its creation and functioning. In the previous two steps, we chose the CMS we will work on – in this case, WordPress, and then we presented a selection of free and paid themes that will allow you to create a modern-looking, transparent portal.Continue reading “A Guide to Building a Website: Choose Plugins for WordPress”
A Guide to Building a Website: Choose Your WordPress Theme
Let’s continue our guide to building a new website. In the first entry, we told you about the three most popular content management systems and we opted to choose WordPress as the best means to achieve our intended goal. In this post, we will focus on selecting the most fitting theme for our WordPress-based web portal.Continue reading “A Guide to Building a Website: Choose Your WordPress Theme”
A Guide to Building a Website: Choose Your Platform
The idea that the fastest way to find information is the Internet, has dominated public perception for years. This information must be easily tracked by users and provided in a straightforward and precise manner. It results in significant popularity of internet portals, the specialized ones as well as providing general information, and also local portals. Internet portals attract a great number of users, who look for the latest news, every day. The websites must, therefore, be technically prepared to provide content in a swift manner and make it accessible for everyone. How do you build such an internet portal?Continue reading “A Guide to Building a Website: Choose Your Platform”
How Do You Expand Cooperation with Brands Outside of Instagram?
Cooperation with brands is one of the ways to earn money on Instagram. Brands are eager to work with influencers who promote products or services on their profiles. However, the advertising options of the influencer on Instagram are limited to four types: photos, video, using one of them as a part of InstaStories or live broadcasts. The scope of offers that benefit the brand can be expanded by publishing on the influencer’s blog or website, in the form of sponsored articles or graphic ads.Continue reading “How Do You Expand Cooperation with Brands Outside of Instagram?”
Brave Browser – the Browser that Protects Your Privacy and Blocks Advertisement
The internet browser market has a lot of offers for various users. The W3Schools ranking for February 2020 states that among the most popular are: Chrome, Firefox, Edge/IE, Safari, and Opera. However, this ranking does not include a browser, that is rapidly gaining new users. It is called Brave Browser. According to the official statement of Brave creators, the end of November 2019 saw 10 mln of active users. Why do internet users value this browser? How is it different from other browsers?Continue reading “Brave Browser – the Browser that Protects Your Privacy and Blocks Advertisement”
What are dofollow and nofollow links?
In search engine optimization processes, you come across dofollow and nofollow link descriptors in both, external and internal links. Since ads on websites are also used as links, you may attribute either of those descriptors to them. But what does it mean – dofollow or nofollow? How should you use those descriptors and when? And how should you assign them to an ad-related link on your website?Continue reading “What are dofollow and nofollow links?”
Pricing Models for Online Advertising: FF, CPC, CPM, CPA, CPL, CPS or CPV?
Internet advertising campaigns may be priced in a few different ways. Depending on the purpose of the advertising strategy and the way the objective is to be achieved, advertisers have the option to choose what exactly they purchase. In this article, we will discuss the most common pricing models used in the online performance advertising marketContinue reading “Pricing Models for Online Advertising: FF, CPC, CPM, CPA, CPL, CPS or CPV?”