The web portal you have created is supposed to be a source of information for the users. However, you must remember that for you, it will also generate certain costs. It would be nice for your portal to earn for itself, and, in addition, become a source of income to you. There are several ways to monetize your internet portal. We have already discussed one of those ways at length – the use and placement of advertisement within the Google AdSense network. It’s not the only way, though; you may also offer your advertisers a direct form of advertising, such as sponsored articles, adverts that are supported by you, not the advertising network, and also the use of affiliate networks and partnerships.

Your website now exists as a publicly accessible portal. You chose a platform from which it’s based. You decided what it should look like and what plugins to install. You created your Google AdSense account and inserted an advertisement on your website to monetize it. You should also take care of the position your website is going to have within search engine results. It is a complex process that involves a multitude of problems and right now we’ll tackle one of them which is Search Engine Optimization (SEO). The goal is to put the content of your internet portal on one of the highest positions within search results.

As you publish content on the website you have created, you should also pay attention to its aesthetics. It’s not just about the appearance of the text, that is generated as a part of the theme you have chosen. It is also worth to enhance your article with adequate photographs. Depending on the main subject of your portal, you may use your own pictures (for example if it is a local news portal). However, if you do not have access to any dedicated photos, you may benefit from stock images. You may find many good quality pictures that suit the theme of the article you want to publish. However, you must remember about the legal issues and only use the downloaded photographs in accordance with published licenses. In this article, we will present sites that allow users to download royalty-free stock photos. 

Our guide to creating a web portal is coming to an end. We raised several issues. The first one was a discussion on content management systems used to build web portals and what you should pay attention to when choosing one that would serve your purposes the best. Then we proposed some themes that might fit your type of online activity. The third part of our guide focused on plugins that might expand the content management system you’re using and be very useful while creating and to the functioning of your website. All those stages were aimed at creating a fully functional website. Now it’s time to think about the monetization of said website. The easiest way is by using an ad network. Let’s focus on the most popular ad network – Google AdSense.

The third step in our guide to building a website is the selection of plugins that will support its creation and functioning. In the previous two steps, we chose the CMS we will work on – in this case, WordPress, and then we presented a selection of free and paid themes that will allow you to create a modern-looking, transparent portal.

Let’s continue our guide to building a new website. In the first entry, we told you about the three most popular content management systems and we opted to choose WordPress as the best means to achieve our intended goal. In this post, we will focus on selecting the most fitting theme for our WordPress-based web portal.

The idea that the fastest way to find information is the Internet, has dominated public perception for years. This information must be easily tracked by users and provided in a straightforward and precise manner. It results in significant popularity of internet portals, the specialized ones as well as providing general information, and also local portals. Internet portals attract a great number of users, who look for the latest news, every day. The websites must, therefore, be technically prepared to provide content in a swift manner and make it accessible for everyone. How do you build such an internet portal?

Internet advertising campaigns are not determined only by promotional activities developed by marketing departments. Technical issues also affect the publisher’s advertising capabilities. Both sides of any advertising venture go into it with utmost care about the best possible effects. Agencies and marketing departments create interesting designs. The publishers, on the other hand, provide ways to display and manage ads and campaigns, that make the whole process easy and automated. The website owner is responsible for all technical issues, including, but not limited to issuing the ad on the right date and ending its emission at the agreed-upon time. The creators of websites have the opportunity to upgrade their advertising campaigns thanks to new functionalities that increase the attractiveness of their offers and make them more competitive.

The use of advertising space on a blog or on a website does not have to be limited to displaying a single advertisement. It’s perfectly natural that publishers sell the same advertising space to multiple clients. Many advertising networks, for example, AdSense offered by Google, exert this method. But how do you make it work when you’re a direct seller of ad placements? How do you make ads change? How do you get this functionality and include it in your offer? The option of rotating ads comes to the rescue.

WordPress, as a CMS, gives its users many opportunities to expand the capabilities of the system by using plugins and themes. With them, you may tailor your blog or website based on WordPress, to your needs, as well as to the expectations of your readers and advertisers. You may improve options of plugins and themes by generating a shortcode, and use it to make your blog or website look better, or function more efficiently. A shortcode can also be used as an extension of your website’s advertising features.

The most common way of monetizing your blog or your website is selling advertising space. You may do this in two ways. The first way is a direct sale of advertising space by the site’s publisher to advertisers, based on suitable contracts. The second one is through submitting your blog or website to one of the advertising networks (such as Google AdSense, AppNexus, Rubicon Project, PubMatic, Index Exchange, Openx, or Media.net). This method means you place your supplier’s code in appropriate places on your website, and then those places are used to sell ads under the offered service. Utilizing the intermediary programs to sell advertising space may, however, be exposed to various types of fraud, such as reselling the advertising space (arbitration) or website or domain spoofing. In order to deal with this problem and at the same time ensure the transparency of publishers and service providers, IAB Tech Lab has developed the concept of ads.txt file.

Popup is one of the most effective forms of advertising on websites. It appears to the user after loading the website, catches the eye, and requires the user to take action. Advertising in the form of popup is very beneficial, as confirmed by the results of research carried out by Sumo. They indicate that the popup can achieve an average conversion rate of 3.09%, while 10% of the ads with the most impressions participating in the study generated a conversion of 9.28%.

Cooperation with brands is one of the ways to earn money on Instagram. Brands are eager to work with influencers who promote products or services on their profiles. However, the advertising options of the influencer on Instagram are limited to four types: photos, video, using one of them as a part of InstaStories or live broadcasts. The scope of offers that benefit the brand can be expanded by publishing on the influencer’s blog or website, in the form of sponsored articles or graphic ads.

The internet browser market has a lot of offers for various users. The W3Schools ranking for February 2020 states that among the most popular are: Chrome, Firefox, Edge/IE, Safari, and Opera. However, this ranking does not include a browser, that is rapidly gaining new users. It is called Brave Browser. According to the official statement of Brave creators, the end of November 2019 saw 10 mln of active users. Why do internet users value this browser? How is it different from other browsers?

According to Report “Digital 2020”, co-ran by WeAreSocial service and Hootsuite, indicates that 59% of the world population uses the internet. It means that internet advertisement reaches 4,54 bln people. If you take into account that WordPress is one of the most popular content management systems, utilized in creating information services, online shops, contact pages, or blogs – it begs a question about creating and managing advert campaigns in WordPress.

In search engine optimization processes, you come across dofollow and nofollow link descriptors in both, external and internal links. Since ads on websites are also used as links, you may attribute either of those descriptors to them. But what does it mean – dofollow or nofollow? How should you use those descriptors and when? And how should you assign them to an ad-related link on your website?

Internet advertising campaigns may be priced in a few different ways. Depending on the purpose of the advertising strategy and the way the objective is to be achieved, advertisers have the option to choose what exactly they purchase. In this article, we will discuss the most common pricing models used in the online performance advertising market

The sidebar is one of the most popular ad placements on a website. Advertisements on your site, when put in a sidebar, will appear among the latest news, additional info, or recommended texts and products. The ads you choose to place in the sidebar may be — just like any other ads — provided directly by your advertiser, or they may come from an intermediary partner, for example, Google AdSense. 

The popularity of Google AdSense keeps growing. It is probably the most efficient and quickest way to fill your website with advertisement banners — and begin monetizing your site. However, many owners of the sites based on WordPress do not take advantage of Google AdSense. The reason is usually the necessity of inserting the Google-generated code into the site code. Here’s how AdFoxly can help in simplifying the process of inserting Google AdSense advertisement in WordPress.

Advertising placement inside web articles is very popular. However, it happens to cause problems to users whose websites are based on WordPress content management system. Advertisement plugin AdFoxly gives you many attractive possibilities, while it focuses on reducing the necessity to implement all the complicated process.

37% of all websites existing these days use WordPress. Many owners of the services built on WordPress want to monetize their traffic and what better way to do it, than with advertisement? You can manage your ad space through various means: by directly selling your ad space to advertisers, using plugins such as Google AdSense, or via cooperation with a partnership program. AdFoxly serves as an easy way to insert and manage ads on your site.